Let the Super fun begin! To celebrate Super Bowl XLVIII, New York City, the Super Bowl Host Committee and GMC have dreamed up “Super Bowl Boulevard,” a series of football-themed experiences that will take over Times Square the week leading up to the big game. Super Bowl Boulevard expects to generate massive amounts of revenue for N.Y.C.and the NFL.

Spanning thirteen blocks along one of the world’s most famous streets, the Boulevard is the epicenter for NFL fans during Super Bowl XLVIII celebrating all things football. Fans from all over the world and residents of the region will stop by to experience the fun.

The NFL has also opened a Super Bowl-themed shop at Macy’s Herald Square that will sell sports memorabilia and host appearances from sports celebrities including N.Y. Giants wide receiver Victor Cruz.

According to stats complied by Wright Communications Worldwide Inc. $1.85 billion was spent on Super Bowl advertising over the past 10 years ($262.5 million was spent on last year’s broadcast), In 2013 it cost $4 million for some of the Super Bowl’s 30-second spots, That’s up $3.5 million from 2012.

Companies that will buy ads this year include Beer giant Budweiser,Food Companies General Mills, Frito- Lay and Nestle. Of course the Car companies are not far behind. Expect to see ads from Audi,Toyota, Jaguar and Volkswagen. Other companies involved are Beats, H&M and Bank of America.super bowl