Let the Super fun begin! To celebrate Super Bowl XLVIII, New York City, the Super Bowl Host Committee and GMC have dreamed up “Super Bowl Boulevard,” a series of football-themed experiences that will take over Times Square the week leading up to the big game. Super Bowl Boulevard expects to generate massive amounts of revenue for N.Y.C.and the NFL.
Spanning thirteen blocks along one of the world’s most famous streets, the Boulevard is the epicenter for NFL fans during Super Bowl XLVIII celebrating all things football. Fans from all over the world and residents of the region will stop by to experience the fun.
The NFL has also opened a Super Bowl-themed shop at Macy’s Herald Square that will sell sports memorabilia and host appearances from sports celebrities including N.Y. Giants wide receiver Victor Cruz.
According to stats complied by Wright Communications Worldwide Inc. $1.85 billion was spent on Super Bowl advertising over the past 10 years ($262.5 million was spent on last year’s broadcast), In 2013 it cost $4 million for some of the Super Bowl’s 30-second spots, That’s up $3.5 million from 2012.
Companies that will buy ads this year include Beer giant Budweiser,Food Companies General Mills, Frito- Lay and Nestle. Of course the Car companies are not far behind. Expect to see ads from Audi,Toyota, Jaguar and Volkswagen. Other companies involved are Beats, H&M and Bank of America.
Wright Communications Worldwide would like to recognize the month of January as Financial Wellness Month. It just so happens that it is also the month for making good on resolutions and “starting fresh”. Have you resolved to save more, spend less or work harder at sticking to your budget?
January is a particularly good time for Financial Wellness Month since many Americans over spend during the holidays each year. What better way to start the year than by evaluating your Financial Wellness? Regardless of when you begin the basics remain the same.
At the top of the list is setting priorities which is often the hardest step in achieving your goals. Make firm decisions about which goals to pursue.
Another important factor is making a budget, get your spending under control and mazimize every dollar. Investing money is always a wise idea. Investment options include stocks,bonds and mutual funds.
If your resolution this year is to improve your finances or if you just want to celebrate National Financial Month to the fullest. Financial Wellness Month provides a great time to start thinking about your financial future as well as that of your employees.
Wright Communications is a proven marketing and PR firm with a staff of more than 10 years of experience delivering outstanding campaigns and results.
I recently attended Le Web in Paris, where the theme of the conference was innovation in the next decade. It got me to thinking about where we go with publishing. Even on Google, you won’t be able to find an article on publishing trends from the 1440s, the decade after Johannes Gutenberg introduced movable type printing to Europe. But if you did, it would probably focus more on the gloomy outlook for the illuminated manuscript industry than on the then-unfolding print revolution, which launched cascading innovations that would change everything and usher in the Age of Enlightenment.
Something similar is at work today: Digital publishing is now a mature, thriving industry, and yet many still insist that publishing is in its death throes. Book publishers know better: While hardcover sales declined slightly between 2008 and 2012 (from $5.2 billion to $5 billion), eBook sales grew at an astonishing clip…
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