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A Marketing strategy consists of the analysis, strategy development and implementation of a marketing program. Strategic marketing is a market driven process of strategy development, taking into account a constantly changing business environment and the need to deliver superior customer value.

Most organizations are concerned only with sales, however the focus of strategic marketing should be on organizational performance. Marketing strategy seeks to deliver superior customer value by combining the marketing strategies that influence the customer. Designing marketing strategy examines customer targeting, positioning and marketing relationship strategies.The process of a marketing strategy also includes a product, distribution, price and promotion strategy designed to meet the value requirements of targeted buyers.

Companies today are using social media to develop relationships between end user customers, value chain members and alliance partners. Sites such as Facebook, Twitter and Pinterest offer a opportunity to enhance one on one relationships. These sites represent a powerful complement to traditional business and marketing strategies.