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1. SEO is more complex than paid search which is closer to media buying.

2 SEO takes time and effort, It doesn’t happen overnight.

3. People love to search and are twice as likely to click on a organic result as a pay per click ad.

4. Businesses in the U.K. have doubled their SEO investments in the last year.

5  You don’t have to be number one in Google to do well. Users that look futher down  into the search engine results may be looking for something specific