1. SEO is more complex than paid search which is closer to media buying.
2 SEO takes time and effort, It doesn’t happen overnight.
3. People love to search and are twice as likely to click on a organic result as a pay per click ad.
4. Businesses in the U.K. have doubled their SEO investments in the last year.
5 You don’t have to be number one in Google to do well. Users that look futher down into the search engine results may be looking for something specific