Lead generation is the result of an offer designed to generate interest in a product or service and a request. Lead generation is the process of creating sales leads which might convert into sale for the company. The leads may come from various sources or activities, for example, digitally via the Internet, through calls, through advertisement and list purchase. Companies may also rely on referrals, telemarketers, and advertisements to generate leads for additional information.

Implementing a Social Meadia strategy with Lead generation in mind is an effective way of reaching your target market.